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Pitch Deck 2026

New York Sliders × Forge

Your food deserves a digital presence that matches.

See what we found →
The Problem

You're Leaving Money
on the Table

We audited newyorksliders.com. Here's what your current agency left behind.

⚠

Google Thinks You're Someone Else

Your website tells Google you're "Holy Shakes" — not New York Sliders. Every time someone searches for you, Google is sending them to the wrong brand.

☯

Your #1 Differentiator Is Invisible

You're 100% halal. Your TikTok says it. Your customers know it. But your website mentions it zero times. Thousands of people search "halal burgers Brampton" every month — and they're not finding you.

📍

No City Pages = No Franchise Visibility

You're expanding to new cities, but there's no page for Brampton, Mississauga, or anywhere else. Franchise buyers searching "burger franchise Canada" can't find you. South St. Burger has 20 city pages. You have zero.

Every day these issues stay unfixed, potential customers — and franchise buyers — can't find you.

The Cost of Waiting

Every Month You Wait,
This Is What It Costs

These aren't hypothetical numbers. These are real searches from real people in Brampton — finding your competitors instead of you.

Thousands
Monthly searches for halal food in Brampton — and you're invisible for all of them
Hundreds
Potential customers visiting your site every month instead of competitors
Dozens
Orders every month going to competitors who showed up on Google first

That's hundreds of dollars every month walking out the door — and that's before counting the franchise buyers who Google your category and never find you.

What We See

The Foundation Is Already There

You've built something real. The digital side just needs to catch up.

01

Strong Instagram Presence

11K+ followers with active Reels and genuine engagement. Your audience is already showing up — they just can't find you on Google.

02

Growing TikTok with Influencer Traction

Influencer collabs are driving awareness. A coordinated content strategy turns those one-off hits into sustained growth.

03

Press Coverage You're Not Capitalizing On

BlogTO and local media features are gold for SEO backlinks and social proof — none of it is connected to your site.

04

Franchise Expansion = Digital Scale

Every new city needs its own landing page, Google Business Profile, and local content. We build the system once, then replicate.

05

The Food Speaks for Itself

Your product is proven. Your website doesn't reflect that yet. Bridge that gap and conversion follows.

Hidden Advantage

You're Halal. Google Doesn't Know.

You're listed on Zabihah, Halal Compass, and HalalCo. You use #halal on TikTok. But your website — the one Google reads — mentions halal exactly zero times. Every person searching "halal burgers brampton" should find you. Right now, they don't.
✓
Zabihah
Listed but not optimized
✓
Halal Compass
Listed
✓
HalalCo
Listed
✗
Halal Foodie
Not listed
✗
CrescentRating
Not listed
✗
Muslim Pro App
Not listed
✗
Google Business Profile
Halal attribute missing
✗
Website
Zero halal mentions
Even where you are listed, your website — the page Google actually ranks — has zero halal signals.
Halal-certified restaurants in the GTA are competing for thousands of monthly searches. The first halal burger brand to build proper SEO infrastructure wins. None of your competitors (Hero, Burger's Priest, South St.) are halal — this is your moat.

We add halal schema to every page, optimize every directory listing, and make sure Google knows exactly what you are.

The Competition

Where You Stand vs. The Market

Category NYS Hero Burgers Burger's Priest South St. Burger
Location Pages 0 ❌ 0 ❌ Per-address ✅ 20 pages ✅
TikTok Followers 28K ✅ 140 2.1K None
Instagram 13K 8.3K 26K 11K

You have 28K TikTok followers — more than every competitor combined. But South St. Burger has 20 location pages ranking on Google right now. You have zero. The audience is yours. The infrastructure isn't. The first halal burger brand to fix that wins.

See the Difference

Your Brampton Location — Reimagined

Before — Current Site
  • No location-specific page
  • No map, no hours, no schema
  • Menu is text-only, no photos
  • OG tags point to Holy Shakes
  • 1.88s load time
After — Forge Rebuild
  • Dedicated Brampton location page
  • Embedded map, hours table, click-to-call
  • Visual menu with photos and Menu schema
  • Proper OG tags, LocalBusiness schema
  • Sub-0.5s load time on Astro
  • Online ordering integration
We already built it. → View the live mockup
Case Study

What Happens When Forge Takes Over

Crab Boil — 100% Halal Cajun Seafood | GTA + Ottawa

When Jayden started managing Crab Boil’s social media in April 2025, they had one location in Mississauga. Seven months later — 60–90 minute wait times on weekends and a second location opening.

+3,732%
TikTok Growth
2,589 → 113,259
+550%
Instagram Growth
13,741 → 90,664
163M
Total Impressions
7 months
$0
Ad Spend
All organic
$780K–$960K
Equivalent Ad Value
Per month
99.7%
Non-Follower Reach
New eyeballs
1 → 3
Locations
Mississauga, North York, Ottawa
60–90 min
Weekend Wait Times
Every weekend

Top Posts by Engagement

“we’ll have them folded” — Sep 19, 2025 1.93M eng 227K shares
Oct 2, 2025 post 1.13M eng 98K shares
Mississauga location launch — Nov 17, 2025 931K eng 144K shares

Lifetime Views — Viral Content

Top IG Reel - 65.2M views Top IG Reel → 65.2M views
Top TikTok - 53.7M views Top TikTok → 53.7M views

Same playbook. Same team. Your turn.

The Package

Social Media

Led by Jayden Aj — content creation, community management, and platform growth across 8 channels

✓

Content Strategy & Calendar

Monthly editorial calendar aligned with launches, events, and franchise milestones

✓

Professional Content Creation

Reels, TikToks, Stories — scroll-stopping food content shot and edited in-house

✓

Community Management

Daily engagement, comment responses, DM management — your audience feels heard

✓

Influencer Coordination

Source, negotiate, and manage influencer partnerships for maximum reach

✓

8-Channel Platform Growth

Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Google Business & cross-posting optimization

✓

Monthly Analytics & Reporting

Transparent performance reports — reach, engagement, follower growth, top content

$4,000 /month
Full-service social media management across all platforms
Same system that grew Crab Boil from 2,589 to 113K followers
Month 1 — Free Trial
No cost, no contract. Results speak first.
☷
The Package

Digital Presence

Led by Michael Sifontes — strategy, development, and SEO via Forge Front Door

✓

Elementor → Astro Rebuild

Modern, blazing-fast framework — sub-0.5s load times, perfect Lighthouse scores, mobile-first

✓

SEO Foundation & 12+ Schema Types

Restaurant, LocalBusiness, Menu, FAQ schema — plus meta tags, OG tags, XML sitemap

✓

Location Pages & Franchise Landing

Dedicated pages for every city with LocalBusiness schema + franchise inquiry funnel

✓

Local SEO & Citations

20+ citation sources, halal directories, GBP optimization, NAP consistency per location

✓

Content & Backlink Strategy

Blog engine, menu photography, press outreach (BlogTO, Narcity, Daily Hive), food blogger partnerships

✓

Performance Dashboard

Keyword rankings, GBP insights, competitor tracking, monthly reports — everything in one place

$4,997 setup + $997 /month
Website build as Phase 1, ongoing SEO maintenance included monthly
The Full Picture

One Team. One Strategy.
Every Platform.

🎥 Social Media

  • Content creation & strategy
  • Community management
  • Influencer partnerships
  • Platform growth
  • Monthly reporting

☷ Digital Presence

  • Full website rebuild
  • SEO & schema foundation
  • Location pages per city
  • Franchise lead generation
  • Google Business optimization
$4,997 setup + $4,997 /month
Website build + full social media management as one retainer
Month 1 social — Free
Trial month included. Pay only the website setup to start.

The Math

Your average combo is ~$15. At $4,997/month, you need to sell 11 extra combos per day per location to break even on the entire package. That's it. Everything after combo #12 is pure profit from a channel you didn't have before.

11
combos/day
to break even

Built to scale: As you open new locations, we replicate the playbook — new location page, new GBP, localized social content. You focus on the food, we handle the rest.

Zero-Risk Trial

We Put Our Money
Where Our Mouth Is

Month 1 is on us. Jayden runs your social media for 30 days at zero cost. At the end, the numbers decide.

30-Day Performance Guarantee
01

+2,000 New Followers

Combined across Instagram + TikTok. Real followers, not bots.

2K+
02

4%+ Engagement Rate

Up from typical 1-2% unmanaged. Proof your audience is paying attention.

4%+
03

20+ Pieces of Content

Professional Reels, TikToks, and Stories — shot, edited, and published.

20+
04

50%+ Social Referral Traffic

Increase in website visits from social channels, measured via Google Analytics.

+50%
05

50+ Promo Redemptions

Trackable promo code generating minimum 50 in-store redemptions across both locations.

50+

If we hit these numbers, you'll want to continue.
If we don't, you decide — no pressure, no contract.

First 30 Days

Quick Wins That Move the Needle

These are the changes we make in the first month — visible, measurable results from day one.

Week 1

Fix the Holy Shakes Schema

Google immediately shows the right brand name in search results.

Week 1

Add OG Tags Across All Pages

Every link shared on social media looks professional instead of broken.

Week 2

Launch Location Pages

Dedicated pages with maps, hours, and local schema — start ranking for “smash burgers near me.”

Week 2 – 3

Social Media Audit & Strategy

Full channel audit, competitive analysis, and content strategy aligned with your goals.

Week 3 – 4

Content Calendar Goes Live

Coordinated posts, Reels, and Stories driving traffic to a website that now converts.

Why Us

Why Forge

🍔

We Get Food Brands

We work with restaurants. We understand the space, the platforms, and the audience.

🎯

Full-Stack Solution

Social + Web + SEO under one roof. No more coordinating between 3 agencies.

📈

Results-First Model

We prove ROI before you pay. Month one is free because we know we'll deliver.

🚀

Built for Scale

Our systems replicate. Every new location gets the full playbook automatically.

“Your food already speaks for itself.
Let us give it a digital megaphone.”

Straight Answers

Questions You're Already Thinking

“I already have an in-house team.”

We build the engine, they drive it. Website, SEO, schema, location pages, content strategy — all set up. Your team takes over day-to-day once the infrastructure is in place.

“Our TikTok is already doing great without SEO.”

TikTok creates awareness. Google captures intent. Someone sees your video, gets hungry, Googles “halal burgers near me.” If your site doesn't show up, that customer goes to whoever does.

“Why is the website so important if we're franchising?”

Franchise buyers Google you before they call you. “Burger franchise Canada” returns Burger's Priest at #8 — you're not on the page. A franchise-ready website is the difference between getting leads and getting overlooked.

Next Steps

Let's Talk

Ready to level up your digital presence?

Social Media
Jayden Aj
Content Strategy & Creation
Digital Strategy & Dev
Michael Sifontes
Forge Front Door
Start the Conversation →
Forge — Digital Presence, Engineered